Digital TV News: ENGINE Group

ENGINE launches cookieless data solutions for CTV and omnichannel media
Feb 24, 2021 – ENGINE has announced ENGINE Device Graph+, expanding its cookieless offering with a suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments.
News categories: ENGINE Media Exchange, Michael Zacharski, Big Data, OTT, Smart TV, USA

Viamedia, EMX & partners trial programmatic ad insertion on live cable TV
Dec 18, 2019 – EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.
News categories: Viamedia, EMX, ENGINE Group, WOW!, CTV Media, Mark Lieberman, Michael Zacharski, Kyle Kreuger, Misty Jensen, Kathy Dixon, Advertising, Cable TV, Content Distribution, Digital TV, USA