Digital TV News: Effectv

Comcast Advertising releases annual Comcast Advertising Report
Dec 9, 2024 – Comcast Advertising has released its Comcast Advertising Report, showing that over half of advertisers rank maximizing specific reach and frequency in their TV and video buys as their biggest challenge.
News categories: Comcast Advertising, James Rooke, Advertising, Digital TV, Market Research, USA

Addressable TV advertising in U.S. grows for third year in a row
Nov 20, 2024 – According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on” just three years ago.
News categories: Go Addressable, Advertiser Perceptions, Tim Myers, Advertising, Digital TV, Set Top Box, USA

Vecima implementing Dynamic Ad Insertion for Hotwire Communications
Nov 12, 2024 – Vecima Networks (TSX: VCM) has completed initial linear parity ad insertion for Hotwire Communications, moving the provider toward dynamic ad insertion (DAI) in 2025.
News categories: Vecima, Hotwire Communications, Kyle Goodwin, Pragash Pillai, Advertising, Content Distribution, Digital TV, IPTV, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories: Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA

FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories: FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA

Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories: Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide

FreeWheel addressable technology unifies linear TV and digital video advertising
Apr 14, 2021 – FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
News categories: FreeWheel, Dave Clark, David Kline, James Rooke, Advertising, Cable TV, Digital TV, Set Top Box, USA

TVision secures $16 million in new funding
Nov 2, 2020 – TVision has announced that it has secured $16 million in new funding, led by SIG Asia Investments. Major corporations, networks and CTV platforms rely on TVision for person-level TV engagement data.
News categories: TVision, Susquehanna International Group, Yan Liu, Ye Li, Advertising, Big Data, USA, Venture Capital