Digital TV News: Horizon Media

TiVo to provide TV viewership data to Horizon Media
Jul 13, 2021 – TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.
News categories: Xperi, Horizon Media, Fariba Zamaniyan, Laura McElhinney, Advertising, Big Data, Digital TV, USA

VIZIO announces first certified OAR technology partners
Jul 1, 2021 – VIZIO (NYSE: VZIO) has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach are compliant with Open Addressable Ready (OAR) specifications and are certified to enable OAR campaigns.
News categories: VIZIO, Zeev Neumeier, Malik Khan, Ben Abbatiello, Stefan Maris, Bruce Anderson, Peentoo Patel, Advertising, Digital TV, Smart TV, Streaming, USA

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, Smart TV, Streaming, USA

Amobee to integrate LiveRamp IdentityLink to enhance targeting
Nov 20, 2019 – Amobee is to integrate LiveRamp’s (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamp’s identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
News categories: Amobee, LiveRamp, Bryan Everett, Travis Clinger, Advertising, Big Data, Digital TV, Streaming, USA

LiveRamp to acquire Data Plus Math
Jun 24, 2019 – LiveRamp (NYSE: RAMP) has announced that it is to acquire Data Plus Math. Data Plus Math is a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes.
News categories: LiveRamp, Data Plus Math, Scott Howe, John Hoctor, Advertising, Big Data, Digital TV, MandA, Worldwide

Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories: Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Tremor Video DSP extends TV viewership data into connected TV
Dec 21, 2017 – Tremor Video DSP has announced enhanced Connected TV campaigns that leverage exclusive data targeting from Alphonso. Horizon Media will be the first agency to take advantage of this new advanced offering for their client La Quinta Inns & Suites.
News categories: Tremor Video DSP, Horizon Media, Alphonso, Abbey Thomas, Charlotte Cochrane, Advertising, Big Data, Streaming, USA

Nielsen to include credit for viewing on Facebook, Hulu and YouTube
Aug 15, 2017 – Nielsen has announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, clients can capture incremental viewing of their content within their reported audience numbers.
News categories: Nielsen, Megan Clarken, Advertising, Big Data, Streaming, USA

Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories: Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, Set Top Box, Streaming, USA