Digital TV News: Horowitz

CTA and NCTA extend STB energy efficiency agreement to 2025
Apr 6, 2021 – The Consumer Technology Association (CTA) and NCTA have announced an extension through 2025 of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Noah Horowitz, Jennifer Amann, Digital TV, Set Top Box, USA

U.S. antenna penetration grows 38% in 2020
Feb 9, 2021 – According to Horowitz Research's State of OTA 2020 study, 40% of U.S. TV content viewers 18+ report owning an antenna, up 29% Y-o-Y. This translates to approximately 48.4 million households with an antenna.
News categories: Horowitz Research, Stephanie Wong, ATSC 3, Digital TV, Market Research, USA

Streaming eclipses traditional TV among U.S. adult streamers
Sep 25, 2019 – The share of U.S. adult TV viewers who stream at least some of their TV content has plateaued at around 65%, according to Horowitz Research. Among the 2 in 3 adult Americans who stream, however, there is a growing reliance on streamed content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, OTT, USA

U.S. STB energy agreement savings top $5 billion
Aug 13, 2019 – Consumers saved approximately $1.6 billion in energy costs in 2018 alone as a result of the voluntary set-top box energy conservation agreement among pay-TV providers, manufacturers, energy efficiency advocates and the CTA and NCTA.
News categories: Consumer Technology Association, NCTA, Natural Resources Defense Council, Doug Johnson, Neal Goldberg, Noah Horowitz, Digital TV, Market Research, Set Top Box, USA

Most smart speakers and video streamers are energy efficient
Aug 12, 2019 – Most of the more than 100 million smart speakers and video streaming devices installed in America’s homes are quite energy efficient, the Natural Resources Defense Council (NRDC) has said in the first independent report on their electricity use.
News categories: NRDC, Noah Horowitz, Digital TV, Market Research, OTT, Set Top Box, Smart Home, USA

One-third of U.S. TV content viewers report owning an antenna
Apr 24, 2019 – The latest data from Horowitz Research reveal that while TV content viewers in the U.S. are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas.
News categories: Horowitz Research, Stephanie Wong, Adriana Waterston, Digital TV, Market Research, OTT, Terrestrial, USA

21st Century Fox invests $100m in social broadcasting platform Caffeine
Sep 5, 2018 – 21st Century Fox (21CF) and Caffeine have announced that 21CF has led a round of funding for social broadcasting platform, Caffeine. 21CF has invested a combined $100 million in Caffeine and a newly formed venture called Caffeine Studios.
News categories: 21st Century Fox, Caffeine, Lachlan Murdoch, Ben Keighran, Digital TV, OTT, Social TV, Venture Capital, Worldwide

U.S. STB energy efficiency agreement saves $3.5 billion
Aug 9, 2018 – Consumers have saved $3.5 billion, and more than 20 million metric tons of CO2 emissions have been avoided as a result of the voluntary set-top box energy conservation agreement among pay-TV providers, manufacturers and energy efficiency advocates, according to D+R International.
News categories: CTA, ACEEE, NRDC, NCTA, D+R International, Doug Johnson, Jennifer Amann, Noah Horowitz, Neal Goldberg, Cable TV, Digital TV, IPTV, Market Research, Satellite, Set Top Box, USA

Competition from dMVPDs puts new spin on U.S. market for pay TV subs
Jun 6, 2018 – Three-quarters (76%) of U.S. TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD report.
News categories: Horowitz Research, Adriana Waterston, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA, UX