Digital TV News: Horowitz
Free, ad-supported streaming takes off in the U.S.
Mar 28, 2023 – Nearly 7 in 10 (69%) TV content viewers in the U.S. use free streaming services at least monthly, a sharp increase from 42% in 2019, according to a recent study from Horowitz.
News categories:
Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA
Estrella Media taps FreeWheel to power its CTV advertising
Dec 14, 2022 – Estrella Media has partnered with FreeWheel to expand its connected TV (CTV) advertising business. FreeWheel will power Estrella's revenue strategy for direct and programmatic monetization.
News categories:
FreeWheel, Estrella Media, Katy Loria, René Santaella, Advertising, Digital TV, Streaming, USA
Horowitz releases 'State of OTA 2022' report
Dec 8, 2022 – Horowitz has released its latest State of OTA report. This year, almost two in ten (18%) TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during COVID, during which antenna adoption and usage spiked.
News categories:
Horowitz, Adriana Waterston, Digital TV, Market Research, Terrestrial, USA
U.S. streamers now only spend 1 in 3 hours using traditional platforms
Sep 28, 2022 – Horowitz's latest report, tracking the evolution of the TV space, finds that streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming.
News categories:
Horowitz, Adriana Waterston, Digital TV, Market Research, USA
Horowitz sees slight drop in SVOD subscriptions in the U.S.
Apr 27, 2022 – A Horowitz Research study has found a slight drop in subscriptions to SVOD services in the U.S., even as the number of SVOD services has increased over the past few years and as the share of streaming compared to traditional viewing grows.
News categories:
Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA
TV content and short-form video both important for Gen Z
Mar 2, 2022 – According to a Horowitz Research study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content. Gen Z split their viewing time rather evenly between long-form and short-form content.
News categories:
Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA
Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories:
Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Linear programming lives on as FAST channels make gains in the U.S.
Jul 15, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories:
Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, Satellite, Streaming, Terrestrial, USA
U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories:
Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA
Latest News
- Ateme enables 5G Broadcast transmission in the U.S.
- Amazon announces Fire TV product updates
- TCL adds Fire TV options to U.S television portfolio
- Another slow year expected for AR/VR headsets
- Intigral partners with DIAGNAL to enhance entertainment experiences
- Du chooses DataMiner monitoring for broadcast and teleport operations
- TSTT switches to Zappware's multi-screen client framework
- Allegro DVT launches video encoder IP for 4K/8K video
- AVOD revenues to hit $69 billion in 2029
- ZTE unveils updated Cloud PVP solution at IBC 2023
- Accedo brings AI-powered sports highlights to Accedo Launcher
- 76% of Nordic households now have an internet connected TV set
- TVMonaco chooses OKAST streaming platform
- DAZN Edge platform expands coverage in Europe with MainStreaming
- LG presents vision to become media and entertainment platform company
- UK PSBs developing broadband-delivered free TV service
- ZTE and Netgem collaborate on cloud gaming for Android TV
- Rokid shows portable Android TV device for AR glasses at IBC
- NPAW introduces Nokia-developed video probe at IBC 2023
- Eutelsat and ENENSYS show live DVB-NIP over 5G at IBC