Digital TV News: IPG Media Lab

Samba TV announces global TV viewership dashboard
Jul 22, 2021 – Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.
News categories: Samba TV, Ashwin Navin, Chad Stoller, Mike Law, Australia, Big Data, Digital TV, Germany, Smart TV, UK, USA

Consumers prefer ads on Connected TV to those on Linear TV
Dec 21, 2018 – Ads served on Connected TV devices tend to decrease ad overload, and according to a study from MAGNA, they also create more positive emotions and increase engagement for viewers across all age groups as compared to Linear TV.
News categories: MAGNA, David Cohen, Advertising, Digital TV, Market Research, Streaming, USA

Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories: Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA