Digital TV News: Innovid

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA

CTV surpasses mobile's share of global video impressions
May 11, 2022 – Innovid (NYSE: CTV) has announced findings from its annual Global Benchmarks Report. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Goldman Sachs to put $325 million into iSpot.tv
Apr 27, 2022 – iSpot.tv has signed an agreement with funds managed by Goldman Sachs Asset Management for a $325 million investment. iSpot, which has raised $58 million since being founded in April 2012, now generates over $100 million in annual recurring revenues.
News categories: iSpot.tv, Goldman Sachs, Sean Muller, Leonard Seevers, Joon Park, Advertising, Digital TV, USA, Venture Capital

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Middleware, Set Top Box, Smart TV, USA, Watermarking

Innovid acquires TVSquared
Feb 7, 2022 – Innovid (NYSE: CTV) will acquire TVSquared in a cash and stock transaction valued at approximately $160 million. The resulting joint offering will include ad serving, creative personalization and optimization, outcomes and audience measurement.
News categories: Innovid, TVSquared, Zvika Netter, Jo Kinsella, Calum Smeaton, Advertising, Big Data, Digital TV, MandA, Worldwide

OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories: OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA

LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories: LiveRamp, Jay Prasad, Advertising, Digital TV, USA

Innovid introduces interoperable infrastructure for identity resolution
Sep 15, 2021 – Innovid has announced the launch of Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences.
News categories: Innovid, Tal Chalozin, Advertising, Big Data, Digital TV, Streaming, USA

Innovid quantifies CTV impact on advertising in the U.S.
Jul 20, 2021 – Innovid has announced the findings of a report, conducted in partnership with the ANA and 20 leading advertisers, that looks at new KPIs, benchmarks, and best practices for marketers making the move to CTV.
News categories: Innovid, Bill Duggan, Advertising, Big Data, Digital TV, Streaming, USA