Digital TV News: Innovid

Half of video ad impressions for retail advertisers now on CTV
Jun 28, 2023 – According to a report from Innovid, among retail advertisers, CTV accounted for half (50%) of global video impressions in 2022, an increase of nearly 52% compared to 2019.
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Innovid and NBCUniversal measure KPIs for local marketers on CTV and linear
May 16, 2023 – Innovid (NYSE: CTV) has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
News categories: Innovid, NBCUniversal, Tal Chalozin, Kelly Abcarian, Advertising, Big Data, Digital TV, USA

CTV now accounts for over half of global video impressions
May 11, 2023 – CTV now accounts for 51% of global video impression share, an increase of 10.9% compared to 2021 - with mobile and desktop steadily declining - according to a report from Innovid (NYSE: CTV).
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Innovid integrates Kinetiq ad-occurrence data
Dec 6, 2022 – Innovid (NYSE: CTV) has announced a partnership with Kinetiq to power second-by-second linear ad-occurrence data directly into InnovidXP, its measurement platform for converged TV.
News categories: Innovid, Kinetiq, Jo Kinsella, Kevin Kohn, Advertising, Big Data, Digital TV, Worldwide

Fox partners with Innovid for cross-platform measurement
Oct 12, 2022 – Innovid (NYSE: CTV) has announced a partnership with Fox Corporation (Nasdaq: FOXA, FOX) to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
News categories: Innovid, Fox Corp, Tubi, Jo Kinsella, Dan Callahan, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA

CTV surpasses mobile's share of global video impressions
May 11, 2022 – Innovid (NYSE: CTV) has announced findings from its annual Global Benchmarks Report. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions.
News categories: Innovid, Jessica Hogue, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Goldman Sachs to put $325 million into iSpot.tv
Apr 27, 2022 – iSpot.tv has signed an agreement with funds managed by Goldman Sachs Asset Management for a $325 million investment. iSpot, which has raised $58 million since being founded in April 2012, now generates over $100 million in annual recurring revenues.
News categories: iSpot.tv, Goldman Sachs, Sean Muller, Leonard Seevers, Joon Park, Advertising, Digital TV, USA, Venture Capital

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking