Digital TV News: Innovid

Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories: Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide

Mediaocean to acquire Innovid
Nov 21, 2024 – Mediaocean and Innovid (NYSE:CTV) have made an agreement for Mediaocean to acquire Innovid. Innovid will be merged with Flashtalking to create a global, independent, omnichannel ad tech platform.
News categories: Mediaocean, Innovid, Flashtalking, Bill Wise, Zvika Netter, Grant Parker, Advertising, Digital TV, MandA, Worldwide

Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories: Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide

Half of video ad impressions for retail advertisers now on CTV
Jun 28, 2023 – According to a report from Innovid, among retail advertisers, CTV accounted for half (50%) of global video impressions in 2022, an increase of nearly 52% compared to 2019.
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Innovid and NBCUniversal measure KPIs for local marketers on CTV and linear
May 16, 2023 – Innovid (NYSE: CTV) has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
News categories: Innovid, NBCUniversal, Tal Chalozin, Kelly Abcarian, Advertising, Big Data, Digital TV, USA

CTV now accounts for over half of global video impressions
May 11, 2023 – CTV now accounts for 51% of global video impression share, an increase of 10.9% compared to 2021 - with mobile and desktop steadily declining - according to a report from Innovid (NYSE: CTV).
News categories: Innovid, Dave Helmreich, Advertising, Digital TV, Market Research, Streaming, Worldwide

Innovid integrates Kinetiq ad-occurrence data
Dec 6, 2022 – Innovid (NYSE: CTV) has announced a partnership with Kinetiq to power second-by-second linear ad-occurrence data directly into InnovidXP, its measurement platform for converged TV.
News categories: Innovid, Kinetiq, Jo Kinsella, Kevin Kohn, Advertising, Big Data, Digital TV, Worldwide

Fox partners with Innovid for cross-platform measurement
Oct 12, 2022 – Innovid (NYSE: CTV) has announced a partnership with Fox Corporation (Nasdaq: FOXA, FOX) to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
News categories: Innovid, Fox Corp, Tubi, Jo Kinsella, Dan Callahan, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA

Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories: Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA