Digital TV News: Instacart

NBCUniversal and Instacart open up audience-based advertising for CPG brands
May 6, 2024 – NBCUniversal and Instacart are collaborating to enable advertisers to reach consumers through NBCUniversal's streaming content and measure the impact using ad exposure and purchase data.
News categories: NBCUniversal, Instacart, Alison Levin, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA

Instacart adds Peacock as first-ever streaming partner
Nov 29, 2023 – Peacock and Instacart (Nasdaq: CART) have announced that Peacock Premium is now available to all Instacart+ members in the United States at no additional cost.
News categories: Instacart, Peacock, Heather Rivera, Digital TV, Streaming, USA

Roku and Instacart pair TV streaming data and online grocery delivery
Apr 26, 2023 – Roku (Nasdaq:ROKU) and Instacart have combined viewing data from Roku with insights from Instacart to measure whether streamers purchase products on Instacart after seeing an ad on the Roku platform.
News categories: Roku, Instacart, Alison Levin, Ali Miller, Advertising, Big Data, Digital TV, USA