Digital TV News: Madhive
IAB whitepaper explores use of blockchain for video advertising
Feb 8, 2018 – The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.
News categories:
Interactive Advertising Bureau, Anna Bager, Charles Manning, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide
Premion partners with MadHive to advance OTT services and solutions
Jun 16, 2017 – Premion (NYSE: TGNA) has announced a partnership with MadHive, a blockchain-based ad tech solutions provider. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the ad tech supply chain.
News categories:
MadHive, Premion, Adam Helfgott, Jim Wilson, Advertising, Big Data, Digital TV, Streaming, USA
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