Digital TV News: Matterkind
Samba TV and PubMatic bring programmatic TV audience targeting to Australia
Feb 14, 2022 – Samba TV has partnered with PubMatic (Nasdaq: PUBM) to bring TV audience targeting to Australia. Samba TV's first-party CTV data will be integrated with PubMatic's programmatic platform to provide media buyers with advanced omniscreen targeting.
News categories:
PubMatic, Samba TV, Peter Barry, Yasmin Sanders, Flaminia Sapori, Advertising, Australia, Big Data, Digital TV
Roku launches OneView ad platform for Canada
Sep 23, 2021 – Roku (Nasdaq: ROKU) has expanded its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView enables ad campaigns across TV streaming, desktop, and mobile.
News categories:
Roku, Matterkind, Christina Summers, Erin Rahn, Advertising, Canada, Digital TV, Streaming
Acxiom and Totalplay to provide addressable audiences in Mexico
Jul 27, 2021 – Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant audience data segments.
News categories:
Acxiom, Totalplay, Ben Peck, Hector Pita, Esteban Renaud, Advertising, Big Data, Cable TV, Digital TV, Mexico
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