Digital TV News: PlaceIQ
SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories:
SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, OTT, Worldwide
Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution
May 7, 2019 – Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.
News categories:
Alphonso, PlaceIQ, Ashish Chordia, Nadya Kohl, Advertising, Big Data, Digital TV, USA
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