Digital TV News: Premion
TEGNA selects TVSquared for ad measurement and attribution
Jun 10, 2021 – TEGNA (NYSE: TGNA) has chosen TVSquared to power cross-platform measurement and attribution for its advertisers, supporting local data-driven linear television and CTV and OTT campaigns.
News categories:
TVSquared, TEGNA, Jo Kinsella, Jessica Daigle, Advertising, Digital TV, USA
Cadent expands TV identity graph partnership with Premion
Feb 2, 2021 – Cadent has announced that its cookieless matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate cross-screen campaigns against custom segments.
News categories:
Cadent, Premion, Tim Jenkins, Tom Cox, Advertising, Big Data, USA
TEGNA extends partnership with FreeWheel
Jan 7, 2021 – TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
News categories:
FreeWheel, TEGNA, Premion, Ian Banks, Kurt Rao, Tom Cox, Advertising, Digital TV, Streaming, USA
Cadent acquires 4INFO
Jan 2, 2020 – Cadent has announced the acquisition of 4INFO to expand its cross-screen solutions for U.S. national advertisers. 4INFO's data activation platform incorporates patented audience graph technology that resolves multiple TV devices back to a household.
News categories:
Cadent, 4INFO, Nick Troiano, Tom Cox, Advertising, Big Data, Digital TV, MandA, USA
Comscore to provide measurement for Premion's CTV/OTT ad platform
Oct 21, 2019 – Comscore (Nasdaq: SCOR) has announced that it is to be the the measurement provider for the OTT offering from Premion (NYSE: TGNA). Premion is a CTV/OTT advertising platform enabling local, regional and national advertisers to reach audiences via video programming.
News categories:
Comscore, Premion, Steve Walsh, Jim Wilson, Advertising, Big Data, Digital TV, Streaming, USA
MadHive, Inscape to enable linear, OTT planning, activation & attribution for Local TV
Jun 12, 2019 – MadHive has announced the integration of Inscape’s glass level TV viewing data into its AI advertising platform. Broadcast networks can now sell linear advertising alongside data enriched OTT inventory, as well as provide brands with the ability to manage campaigns in real-time.
News categories:
MadHive, Inscape, Adam Helfgott, Jodie McAfee, Advertising, Big Data, Digital TV, Smart TV, USA
Philo unveils connected TV ad platform
Apr 17, 2019 – Streaming television service Philo has revealed a roster of top advertising technology and sales partners as part of the company’s drive to reach advertisers looking for a brand-safe programming solution in the booming vMVPD marketplace.
News categories:
Philo, Reed Barker, Advertising, Digital TV, Streaming, USA
Premion launches Data Management Platform for Advertisers
Apr 9, 2018 – TEGNA (NYSE: TGNA) and Premion have launched a data management platform (DMP) which includes 2,000 OTT audience segments. Premion is TEGNA’s OTT ad platform targeting local, regional and national advertisers and agencies.
News categories:
Premion, Jim Wilson, Adam Helfgott, Tim Jenkins, Advertising, Digital TV, Streaming, USA
Premion partners with MadHive to advance OTT services and solutions
Jun 16, 2017 – Premion (NYSE: TGNA) has announced a partnership with MadHive, a blockchain-based ad tech solutions provider. By harnessing MadHive’s blockchain-powered solutions, Premion seeks to bring increased transparency and accountability to the ad tech supply chain.
News categories:
MadHive, Premion, Adam Helfgott, Jim Wilson, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- Major U.S. pay TV providers lost 1,956,000 subscribers in 1Q 2022
- 3SS and ContentWise to use AI to power personalized user experiences
- NOS shows international holographic transmission using 5G
- Telestream acquires Encoding.com
- Hisense unveils its first Smart TV with Fire TV built-in
- Conviva announces streaming audience measurement standard
- iWedia launches ATSC 3.0 software stack
- SVOD reaches saturation in Sweden
- CTV surpasses mobile's share of global video impressions
- Global SVOD subscriptions to grow by 485 million from 2021 to 2027
- European VOD Coalition officially inaugurated
- 7.9 million Disney+ subscribers added in 1Q 2022
- Gaumont launches SVOD on Netgem Content-as-a-Service platform
- AMC+ coming to Orange Spain's entertainment offering in June
- Liberty Global video subscribers down 21,900 in Q1 2022
- First TVs powered by TiVo Stream OS expected in late 2023/early 2024
- AMC adds 431,000 paid streaming subscribers in 1Q 2022
- NOS Portugal adds 2,100 pay TV subscribers in 1Q 2022
- Chicken Soup for the Soul Entertainment to acquire Redbox
- Tivù launches USB-based CAM supporting 4K TV with SmarDTV