Digital TV News: Realytics
Smartclip and M6 Publicité announce ad-tech partnership
Dec 17, 2024 – Smartclip’s advanced ad-tech solutions will progressively be integrated into M6 Publicité’s ad-tech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028.
News categories:
Smartclip, M6 Publicité, Thomas Servatius, Hortense Thomine-Desmazures, Advertising, Digital TV, France
Realytics and Smart build targeted TV advertising with Bouygues Telecom
Feb 3, 2022 – Bouygues Telecom, Realytics and Smart have launched TVMOTIK. Their alliance, with the solution it offers, will support TV channels in providing targeted advertising offers via Bouygues Telecom's home gateways.
News categories:
Bouygues Telecom, Realytics, Smart Adserver, Renan Abgrall, Guillaume Belmas, Arnaud Créput, Advertising, Big Data, Digital TV, France, Gateway, IPTV
Xandr partners with Realytics for linear TV campaign buying
Sep 30, 2020 – Xandr and Realytics have announced a partnership to enable buyers to execute linear TV buying campaigns through the Xandr Invest platform. Xandr’s customers can now access 80% of the French linear TV market.
News categories:
Xandr, Realytics, Paul-Antoine Strullu, Guillaume Belmas, Advertising, Digital TV, France
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