Digital TV News: Roy Morgan

Disney+ attracts 2 million Australian viewers in 4 months
May 22, 2020 – Data from Roy Morgan shows Disney+ continuing its stellar growth with over 2 million Australians now viewing the subscription TV service after only four months. It took Netflix six months from launch to attract the same number.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT

Young Australians spending more time on the internet than watching TV
May 5, 2020 – New research from Roy Morgan reveals that Young Australians aged 6-13 spend an average of 10 hours a week on the internet at home, up 0.3hrs from two years ago. Kids are spending more time on the internet at home than watching TV (9.4 hours).
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research

NZ: Netflix, Lightbox and Prime Video double viewership in 2019
Apr 6, 2020 – Even before the enforced lockdown in New Zealand, data from Roy Morgan shows Netflix, Lightbox and Amazon Prime Video experienced double digit growth in viewership and new entrant Apple TV captured a large audience over the past twelve months.
News categories: Roy Morgan, Michele Levine, Digital TV, Market Research, New Zealand, OTT, Subscribers

14.5 million Australians now paying TV subscriptions
Dec 2, 2019 – Roy Morgan research shows that over 14.5 million Australians now have access to some form of Pay TV/Subscription TV, up 8.2% on a year ago. The combined audience for these services is almost 70% of the Australian population.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research

Chromecast Australia’s most popular OTT TV service
Oct 4, 2019 – According to Roy Morgan, the proportion of Australians who own digital television services has shown significant growth across all brands in the past three years. Google Chromecast experienced the largest percentage increase over the period.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT

Almost 14 million Australians have subscription or pay TV
Jul 1, 2019 – Research from Roy Morgan shows that 13,975,000 Australians aged 14+ now have access to some form of Pay TV/Subscription TV or Subscription Video on Demand (SVOD). Netflix is the clear market leader with nearly 11.5 million Australians having a subscription.
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research, OTT, Subscribers

Potential 17 million+ market for Apple TV+ in Australia
Apr 5, 2019 – Apple’s new streaming TV service, Apple TV+, is debuting later this year in Australia. The potential market is huge, according to Roy Morgan Research. Over 17 million currently access streaming video services or own Apple-branded devices capable of accessing streaming video services.
News categories: Roy Morgan, Apple, Michele Levine, Australia, Digital TV, Market Research, OTT

Netflix surges beyond 11 million users in Australia
Mar 18, 2019 – According to Roy Morgan, nearly 14 million Australians now have access to some form of Pay TV/Subscription TV, up 11.8% on a year ago, and it’s not just Netflix driving the increase with large year-over-year increases for several SVOD services.
News categories: Roy Morgan, Michele Levine, Australia, Cable TV, Digital TV, OTT, Satellite, Subscribers

Addressable TV advertising technology already reaches over 9 million Australians
Aug 26, 2018 – Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research, OTT