Digital TV News: Rubicon Project
Rubicon Project and Telaria agree to combine
Dec 19, 2019 – Rubicon Project (NYSE:RUBI) and Telaria (NYSE: TLRA) have entered into a definitive agreement to combine in a stock-for-stock merger. The transaction will create the world's largest independent sell-side advertising platform, poised to capture growth in CTV.
News categories:
Telaria, Rubicon Project, Mark Zagorski, Michael Barrett, Advertising, Big Data, Digital TV, MnA, OTT, USA, Worldwide
MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories:
LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA
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