Digital TV News: SpringServe

SpringServe powering video advertising on SXSW TV apps
Mar 2, 2022 – SpringServe has announced a collaboration with SXSW to power inventory on their VOD content, both online and on the SXSW TV apps. SpringServe’s technology helps publishers streamline their monetization to capture the full value of their inventory.
News categories: SpringServe, SXSW, Joe Hirsch, Justin Bankston, Advertising, Apps, Digital TV, Streaming, Worldwide

Molotov selects Magnite as SSP and SpringServe as ad server
Dec 8, 2021 – Molotov, the French streaming platform, is leveraging Magnite as its SSP and SpringServe as its ad server for its ad-supported streaming service Mango. Mango has seen strong growth on the Molotov platform since its launch in November 2020.
News categories: Magnite, SpringServe, Molotov, Valérie Latronche, Léon Siotis, Beatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

Frndly TV selects Magnite to monetize CTV inventory
Nov 16, 2021 – Frndly TV has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in a bid to grow its ad-supported revenue streams. The announcement comes as the vMVPD continues to expand its offerings following consistent month over month growth.
News categories: Magnite, Frndly TV, Ryan Kenney, Steve Sklar, Advertising, Digital TV, Streaming, USA

SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories: IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA

SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories: SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, Streaming, USA

SpotX to serve as supply-side platform for Redbox
Feb 23, 2021 – Redbox has selected SpotX to provide the supply-side platform (SSP) to power the monetization of its free live TV and AVOD content, opening up new opportunities for media buyers to run ad campaigns using Redbox's inventory.
News categories: SpotX, Redbox, Ryan Kenney, Terrence Coles, Advertising, Digital TV, Streaming, USA

SpotX makes strategic investment in SpringServe
Jul 20, 2020 – SpotX has invested in SpringServe, an ad serving platform for OTT and connected TV. The companies will together provide advanced video advertising capabilities, while connecting customers to the advertiser ecosystem.
News categories: SpotX, SpringServe, Sean Buckley, Joseph Hirsch, Advertising, Digital TV, MandA, Streaming, Worldwide

Switch Media's server-side ad insertion integrated with SpringServe's ad platform
Mar 25, 2020 – Switch Media has announced that its server-side ad insertion (SSAI) technology has been integrated with SpringServe’s ad platform to provide value-added services to OTT providers.
News categories: Switch Media, SpringServe, Luke Durham, Josh Cohen, Advertising, Digital TV, Streaming, Worldwide