Digital TV News: Taptica
Cross channel ad management and tracking help drive video ad tech market
May 14, 2019 – Despite ongoing consolidation in the ad tech market, overall growth continues. The video ad tech space will reach close to US$6 billion by 2023, up from just under US$1.7 billion in 2018, according to ABI Research.
News categories:
ABI Research, Michael Inouye, Advertising, Big Data, Digital TV, Market Research, Worldwide
Tremor Video DSP introduces Private Marketplace Packages
Apr 25, 2019 – Tremor Video DSP has announced that it has combined its video advertising capabilities with RhythmOne to offer advertisers premium supply inventory through owned, controlled and extended private marketplace (PMP) packages – called Tremor Video PMPs, powered by RhythmOne.
News categories:
Tremor Video, Ofer Druker, Advertising, Streaming, USA, Worldwide
Tremor Video DSP expands connected TV solutions
Mar 5, 2019 – Tremor Video DSP will expand its CTV offerings as a result of the acquisition by Taptica, its parent company, of RhythmOne. Tremor Video DSP and RhythmOne will create one of the largest video advertising companies in the industry.
News categories:
Tremor Video, Ofer Druker, Advertising, Streaming, USA
Taptica to acquire RhythmOne for $176m
Feb 4, 2019 – Taptica has announced the acquisition of RhythmOne for $176m in an all-stock deal. RhythmOne provides cross-screen solutions focused on connected TV. RhythmOne will be combined with Tremor Video DSP, which Taptica acquired in August 2017.
News categories:
Taptica, RhythmOne, Ofer Druker, Eric Singer, Advertising, Digital TV, MandA, Streaming, USA, Worldwide
Latest News
- Nexxen empowers Australian advertisers using VIDAA ACR data
- TargetVideo integrates AI for video content categorization
- Meta opens Quest OS to third-party hardware makers
- Aferian to implement further cost reductions at Amino
- Paramount to exclusively represent SkyShowtime advertising sales
- Sky Sports Main Event latency reduced on Entertainment OS devices
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge
- Virgin Media partners with PubMatic to scale FAST advertising
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services
- Vantiva has shipped 22 million Android TV set-top boxes
- Newsmax launches subscription-based app with 24i
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024