Digital TV News: Undertone
Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories:
Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, Streaming, USA
Undertone and TVadSync create cross-platform TV targeting engine
Dec 9, 2019 – Perion Network (NASDAQ:PERI) has announced that its Undertone unit is partnering with TVadSync to combine TVadSync's custom and one-to-one ACR (Automated Content Recognition) TV viewership data, with Undertone's premium reach and digital creative.
News categories:
Undertone, TVadSync, Dan Aks, Ronan Higgins, Advertising, Big Data, Content Identification, Digital TV, USA
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