Digital TV News: Viamedia
Minerva streamlines ad insertion with Viamedia
Aug 19, 2024 – Viamedia is collaborating with Minerva to integrate Viamedia's Parrot Ad Decisioning System (ADS) into Minerva's platforms to enhance programmatic ad capabilities for MVPDs and broadcasters.
News categories:
Viamedia, CDE Lightband, Minerva Networks, David Solomon, Christy Batts, Advertising, Digital TV, IPTV, USA
QTT launches linear TV ad marketplace
Aug 24, 2021 – QTT has launched QTT Marketplace, an open-platform destination for advertisers and agencies accustomed to digital platforms to directly access premium, curated local and national television inventory.
News categories:
Viamedia, John Piccone, Ethan Heftman, Dan Callahan, Bill Rosolie, Eric Fischer, Todd Randak, Advertising, Digital TV, USA
Viamedia, EMX & partners trial programmatic ad insertion on live cable TV
Dec 18, 2019 – EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.
News categories:
Viamedia, EMX, ENGINE Group, WOW!, CTV Media, Mark Lieberman, Michael Zacharski, Kyle Kreuger, Misty Jensen, Kathy Dixon, Advertising, Cable TV, Content Distribution, Digital TV, USA
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