Digital TV News: Alex Mahon

Channel 4 to use Sky's AdSmart technology
Sep 17, 2019 – Sky and Channel 4 have announced a partnership spanning content, technology and innovation. Channel 4 will use Sky’s AdSmart technology to deliver addressable ads across its portfolio of linear channels to both Sky and Virgin Media households.
News categories: Channel 4, Sky, Alex Mahon, Stephen van Rooyen, Advertising, Cable TV, Digital TV, Satellite, UK

Channel 4 lets advertisers use their own audience segments across its platforms
Jun 5, 2019 – Channel 4 has announced Project Agora, a Channel 4-developed technology that enables advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time.
News categories: Channel 4, Jonathan Allan, Jonathan Lewis, Advertising, Big Data, Digital TV, UK