Digital TV News: Amy Leifer

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

DIRECTV to launch FAST platform this November
Oct 10, 2024 – DIRECTV plans to launch a FAST platform, MyFree DIRECTV, available online, via mobile, and on smart TVs and streaming devices, providing access to curated FAST channels and an on-demand library.
News categories: DIRECTV, DIRECTV Advertising, MyFree DIRECTV, Kent Rees, Vikash Sharma, Amy Leifer, Digital TV, Streaming, USA

DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories: DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA

Yospace extends SSAI relationship with DIRECTV Advertising
Apr 11, 2023 – Yospace has helped DIRECTV Advertising to expand its digital video advertising offering as streaming TV audiences have grown and programmatic advertising has been adopted to maximize ROI.
News categories: Yospace, DIRECTV, Tim Sewell, Amy Leifer, Advertising, Digital TV, NABShow, USA

Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories: Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA

Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA

Xandr unifies audiences across CTV and linear addressable
Jun 29, 2021 – Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
News categories: Xandr, WarnerMedia, Aaron Martin, Amy Leifer, Advertising, Big Data, Digital TV, USA