Digital TV News: Amy Leifer
Yospace extends SSAI relationship with DIRECTV Advertising
Apr 11, 2023 – Yospace has helped DIRECTV Advertising to expand its digital video advertising offering as streaming TV audiences have grown and programmatic advertising has been adopted to maximize ROI.
News categories: Yospace, DIRECTV, Tim Sewell, Amy Leifer, Advertising, Digital TV, NABShow, USA
Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories: Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA
Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA
Xandr unifies audiences across CTV and linear addressable
Jun 29, 2021 – Xandr has announced inventory analysis that unifies audiences and ad systems across linear addressable and OTT, so TV distributors can maximize yield and ad buyers can reach the audiences they care about.
News categories: Xandr, WarnerMedia, Aaron Martin, Amy Leifer, Advertising, Big Data, Digital TV, USA
- TV Sarpi/Ayety selects inext STBs for OK.TV service in Georgia
- Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
- Ateme SSAI supports latest HLS Interstitials spec. from Apple
- Walmart agrees to acquire VIZIO
- Veira to introduce TVs with Tizen OS
- Demand expected for ad-supported streaming subscriptions in Sweden
- Samsung ranked No. 1 global TV brand for 18th consecutive year
- Liberty Global to spin-off 100% of Sunrise to shareholders
- Télédiffusion d’Algérie expands offering on EUTELSAT 7 West A
- Netflix to lose leadership in Arabic countries
- M6 to develop new streaming platform with Bedrock
- Roku surpasses 80 million active accounts
- Now TV launches Hong Kong's first addressable TV advertising service
- Nexxen integrates streaming viewership data from PeerLogix
- DISH Media partners with PubMatic on programmatic for SLING TV
- Smart TV growth expands big-screen dominance in 2023
- Channel Master launches Zinwell NEXTGEN TV upgrade accessory
- U.S. home entertainment spending up 16.8% in 2023
- castLabs' DRM and Synamedia forensic watermarking for new Plex TVOD service
- Triveni Digital to show ATSC 3.0 solutions at BES Expo