Digital TV News: Anna Bager
IAB whitepaper explores use of blockchain for video advertising
Feb 8, 2018 – The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.
News categories:
Interactive Advertising Bureau, Anna Bager, Charles Manning, Advertising, Digital TV, Market Research, OTT, USA, Worldwide
Majority of U.S. adults own a streaming enabled TV
May 10, 2017 – The Interactive Advertising Bureau (IAB) has released a study revealing that most U.S. adults (56%) own a Streaming Enabled TV, a 56 percent rise from just two years ago, a fundamental shift in the way that Americans watch television.
News categories:
Interactive Advertising Bureau, Chris Kuist, Anna Bager, Digital TV, Market Research, Mobile, Smart TV, USA
Latest News
- 61% of US broadband households subscribe to two or more OTT services
- NEXTGEN TV launches on local TV in Norfolk, VA
- Universal Electronics to launch Apple TV remote control for MVPDs
- Nielsen unveils new ID resolution system
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- Mirada helps izzi bring Disney+ to Mexico
- Bitmovin adds VVC encoding support
- Verimatrix introduces watermarking for HTML5
- Amagi helps BUZZR unify broadcast and streaming operations
- Minerva Networks and SDMC complete Android TV integration
- 36 million vehicles to ship with Android infotainment systems in 2030
- Medianet optimizes video delivery with Harmonic
- Wyplay adds Netflix & Prime Video to legacy STBs for Free
- Parks Associates reveals top 10 U.S. SVOD services for 3Q 2020
- NEXTGEN TV launched in Raleigh, NC
- Subscribers at major U.S. pay TV providers down 120,000 in 3Q 2020
- Verizon releases updated Stream TV box
- VIZIO taps Nielsen to measure advanced TV campaigns
- U.S. vMVPD subscribers rise in Q3 as traditional multichannel decline slows
- Worldwide spending on AR/VR to deliver strong growth through 2024