Digital TV News: Anna Bager
IAB whitepaper explores use of blockchain for video advertising
Feb 8, 2018 – The Interactive Advertising Bureau (IAB) has a whitepaper that uncovers strong use cases for blockchain technology in digital video advertising, with a focus on over-the-top (OTT) advertising.
News categories:
Interactive Advertising Bureau, Anna Bager, Charles Manning, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide
Majority of U.S. adults own a streaming enabled TV
May 10, 2017 – The Interactive Advertising Bureau (IAB) has released a study revealing that most U.S. adults (56%) own a Streaming Enabled TV, a 56 percent rise from just two years ago, a fundamental shift in the way that Americans watch television.
News categories:
Interactive Advertising Bureau, Chris Kuist, Anna Bager, Digital TV, Market Research, Mobile, Smart TV, USA
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