Digital TV News: Bill Murray

Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories: Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Middleware, Set Top Box, Smart TV, USA, Watermarking

Discovery partners with SpotX for TVE advertising over the holidays
Dec 18, 2018 – SpotX has announced a partnership with Discovery to power programmatic monetization for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX.
News categories: SpotX, Discovery Inc, Ryan Kenney, Bill Murray, Amanda Cabrera, Advertising, Digital TV, TV Everywhere, USA