Digital TV News: Bob Liodice
NBCUniversal adopts Ad-ID for its One Platform
Jul 22, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories:
NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide
ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories:
Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, Streaming, USA
Cable Industry Brands Interactivity with ExpandTV
Oct 17, 2011 – Canoe Ventures has announced on behalf of the cable industry the availability of the ExpandTV™ implementation guidelines, a major milestone in the development of the interactive television (ITV) marketplace.
News categories:
Canoe Ventures, Cable TV, Middleware, Set Top Box, USA
Cable Industry Launches SelecTV™ Brand to Promote Viewer Adoption Of ITV
May 10, 2010 – The U.S. cable industry has announced the launch of 'SelecTV™,' a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content.
News categories:
Canoe Ventures, SelecTV, Cable TV, Middleware, USA
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices