Digital TV News: BrightLine
BrightLine enables inclusion of voice assistant prompts in OTT ads
Jun 18, 2018 – BrightLine is adding voice activation to its enhanced OTT ad platform, InCast. BrightLine’s ad platform can detect which voice assistant a TV utilizes, and dynamically incorporate suitable commands into ads.
News categories:
BrightLine, Robert Aksman, Jacqueline Corbelli, Advertising, Digital TV, Smart Home, Streaming, USA
BrightLine launches data platform for OTT ad targeting
Jan 2, 2018 – BrightLine has announced that it is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television.
News categories:
BrightLine, Jacqueline Corbelli, Linda Yaccarino, Advertising, Big Data, Digital TV, Mobile, Streaming, USA
BrightLine selects Nielsen DMP to deliver personalized TV ads
Feb 27, 2017 – BrightLine has announced that it has selected the Nielsen Data Management Platform (DMP) to enable marketers to deliver personalized TV advertisements to millions of U.S. households.
News categories:
BrightLine, Nielsen, Jacqueline Corbelli, Damian Garbaccio, Advertising, Digital TV, USA
SpotX and BrightLine automate connected TV video ad purchasing
Oct 19, 2016 – Video inventory management platform, SpotX, and BrightLine, the market leader for advanced TV and OTT advertising, have joined forces to accelerate the automated purchasing workflow of advanced TV ads across millions of U.S. households.
News categories:
SpotX, BrightLine, Allen Klosowski, Jacqueline Corbelli, Advertising, Digital TV, USA
Hulu subscribers up 30% YoY; adds ad partnerships
May 4, 2016 – Hulu has announced that its subscriber base has grown over 30% year over year and will reach 12 million subscribers in the U.S. by this month. Hulu also unveiled new content deals and advertising partnerships with Nielsen and Millward Brown.
News categories:
Hulu, BrightLine, Millward Brown, Mike Hopkins, Peter Naylor, Advertising, Digital TV, Streaming, Subscribers, USA
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