Digital TV News: Bryan Everett
Amobee and Beachfront make STB VOD ad inventory programmatic
Apr 13, 2020 – Amobee has announced a partnership with Beachfront to offer media buyers Beachfront’s solution that unlocks MVPD and broadcast network’s STB VOD inventory for programmatic activation through the Amobee platform.
News categories: Amobee, Beachfront, Bryan Everett, Chris Maccaro, Advertising, Big Data, Digital TV, Set Top Box, USA
Amobee to integrate LiveRamp IdentityLink to enhance targeting
Nov 20, 2019 – Amobee is to integrate LiveRamp’s (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamp’s identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
News categories: Amobee, LiveRamp, Bryan Everett, Travis Clinger, Advertising, Big Data, Digital TV, OTT, USA
Amobee launches fraud-free guarantee for Connected TV inventory
Oct 15, 2019 – Amobee has announced an extension of its partnership with DoubleVerify to expand its fraud prevention solution to include connected TV inventory. The updated protection uses an early detection system to prevent fraud from reaching the Amobee platform.
News categories: Amobee, DoubleVerify, Bryan Everett, Steven Woolway, Advertising, Big Data, Digital TV, OTT, USA, Worldwide
PeerLogix, Narrative I/O collaborate to provide real-time OTT data
Jun 1, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with Narrative I/O. The partnership will allow buyers in Narrative's marketplace to purchase PeerLogix' OTT engagement data from over 170 million households around the world.
News categories: PeerLogix, Narrative I/O, Ray Colwell, Bryan Everett, Big Data, Digital TV, OTT, Worldwide
- NexPlayer joins AWS for Media & Entertainment initiative
- VuClip integrates Bitmovin video encoder on Google Cloud
- Univision to launch unified global streaming service
- View TV Group selects CommScope advertising technology
- Amino Technologies becomes Aferian
- TCL launches Roku TV models in the UK
- OTTera powers gTV by Ubisoft channel on Samsung TV Plus
- ATEME doubles encoding performance with Intel processors
- Globecast, Viaccess-Orca and MainStreaming announce end-to-end OTT platform
- Mola chooses Broadpeak CDN for live sports streaming in Indonesia
- NEXTGEN TV Broadcast Collaborative to bring ATSC 3.0 to Washington D.C.
- Ericsson publishes 2021 Mobility Report
- DataMiner manages ARD's Euro 2020 live OTT broadcasts
- Freecaster secures Live and VOD content with BuyDRM
- Conviva publishes first State of Streaming Advertising report
- SFN capability of NEXTGEN TV boosts reception robustness
- TiVo signs MobiTV agreement with the NCTC
- DMR ad inventory available through TheViewPoint
- KBS selects ATEME broadcast encoders
- Amino working with PCCW Media to renew Now TV UX