Digital TV News: Bryan Everett
Amobee and Beachfront make STB VOD ad inventory programmatic
Apr 13, 2020 – Amobee has announced a partnership with Beachfront to offer media buyers Beachfront’s solution that unlocks MVPD and broadcast network’s STB VOD inventory for programmatic activation through the Amobee platform.
News categories:
Amobee, Beachfront, Bryan Everett, Chris Maccaro, Advertising, Big Data, Digital TV, Set Top Box, USA
Amobee to integrate LiveRamp IdentityLink to enhance targeting
Nov 20, 2019 – Amobee is to integrate LiveRamp’s (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamp’s identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
News categories:
Amobee, LiveRamp, Bryan Everett, Travis Clinger, Advertising, Big Data, Digital TV, Streaming, USA
Amobee launches fraud-free guarantee for Connected TV inventory
Oct 15, 2019 – Amobee has announced an extension of its partnership with DoubleVerify to expand its fraud prevention solution to include connected TV inventory. The updated protection uses an early detection system to prevent fraud from reaching the Amobee platform.
News categories:
Amobee, DoubleVerify, Bryan Everett, Steven Woolway, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
PeerLogix, Narrative I/O collaborate to provide real-time OTT data
Jun 1, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with Narrative I/O. The partnership will allow buyers in Narrative's marketplace to purchase PeerLogix' OTT engagement data from over 170 million households around the world.
News categories:
PeerLogix, Narrative I/O, Ray Colwell, Bryan Everett, Big Data, Digital TV, Streaming, Worldwide
Latest News
- Simplestream launches automated SCTE-35 Marker Inserter
- StarTV to offer streaming video via satellite in Mexico
- Channel 4 chooses Witbe to automate streaming app QA testing
- Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
- ATSC expanding video compression options for ATSC 3.0
- Swisscom to acquire Vodafone Italia
- Video Solutions selects Whip Media reporting and royalty payments system
- SLING TV launches free classic arcade games
- Western Europe OTT revenues to be up 55% in 2029
- Irdeto releases 'State of the Video Entertainment Industry' report
- Paramount to sell 13.01% stake in Viacom18 to Reliance Industries
- Telia cuts cloud costs for DVR services with Synamedia
- Bitmovin and Yospace launch live streaming ad partnership
- Teads expands exclusive CTV native ads partnership with LG Ad Solutions
- Sinclair & APTS offer free ATSC 3.0 channel hosting for public TV stations
- Proximus launches multiscreen Pickx apps with 3SS
- ZTE and Moratelindo deploy Android TV STB in Indonesia
- Free viewing increases lead over SVOD
- New TV Box for Proximus customers
- Zapping deploys Zixi for OTT content delivery