Digital TV News: Caroline Baxter

Barb appoints MediaSense and Snowflake for Barb Data Hub
Feb 10, 2025 – Barb is collaborating with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
News categories: Barb, MediaSense, Snowflake, Caroline Baxter, Sam Tomlinson, David Fisher, Advertising, Big Data, Digital TV, Market Research, UK

Barb launches prototype phase for Barb Panel Plus
Jan 30, 2025 – Barb has commissioned two prototypes and two new data sources for Barb Panel Plus, which extends Barb's use of big data sets for integration with UK panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, HbbTV, Set Top Box, Smart TV, UK

Barb issues tender for Barb Data Hub
Jul 9, 2024 – Barb has issued an invitation to tender for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. The tender is for the development of the new hub and codebase.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

Barb issues tender seeking TV viewing data sources
May 16, 2024 – Barb has issued an invitation to tender for the next iteration of its audience measurement service, looking for contractors to provide sources of TV viewing data that can enhance its panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

Barb issues invitation to tender for new audience measurement initiative
May 1, 2024 – Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb's integration of big data and panel data.
News categories: Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK

Barb awards metadata, interim overnight programme and commercial logs contracts
Dec 4, 2023 – Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast.
News categories: Barb, MetaBroadcast, Clearcast, Caroline Baxter, Jamie Mackinlay, David Joel, Advertising, Big Data, Digital TV, Market Research, UK

Barb issues invitation to tender for Establishment Survey contract
Oct 20, 2023 – Barb has issued an invitation to tender to run its Establishment Survey. The survey collects data on UK households to ensure that the Barb panel accurately reflects the UK population.
News categories: Barb, Caroline Baxter, Advertising, Digital TV, Market Research, UK