Digital TV News: Donna Hamilton
Tru Optik launches OptOut.TV to give consumers OTT privacy controls
Jan 11, 2018 – Tru Optik has announced the launch of OptOut.TV, a solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem. OptOut.TV’s mission is to bring a higher level of privacy control to OTT.
News categories:
Tru Optik, Videology, Alliant Cooperative, Andre Swanston, Aleck Schleider, Donna Hamilton, Advertising, Big Data, Digital TV, Mobile, Streaming, USA, Worldwide
Latest News
- Alaska's GCI launches Xumo Stream Box
- LFP Media chooses Bitmovin Player for D2C mobile apps
- Warner Bros. Discovery restructures into two divisions
- Roku and FreeWheel expand programmatic partnership
- Titan OS selects ThinkAdvertising to enrich Titan Audience Segments
- IAB Tech Lab releases programmatic CTV genre guidance for comment
- XL Axiata and Smartfren Telecom to merge in Indonesia
- 8K Association announces specs and certification program for 8K projectors
- Gracenote launches new API for live sports metadata
- Amagi to power ABC's FAST channels showcasing Australian content
- Red Bee Media & Fabric x Xytech partner on metadata and imagery
- K+ adopts Broadpeak ad insertion for AVOD monetization
- Endeavor Streaming expands partnership with Sky New Zealand
- SEI Robotics and HD PLUS launch Android TV IPTV stick
- Time watching TV in the U.S. reached nine-month high in November
- Ad Alliance all set for programmatic linear TV
- Residential pay TV subscribers up 1.5% YoY in Portugal in 3Q 2024
- Inside Investigations channel launched with FAST Channels TV
- LG Ad Solutions renews global partnership with Magnite
- ACCESS Europe and JioGames collaborate on in-vehicle gaming