Digital TV News: Doug Choy
iQIYI implements Unified ID 2.0 identity framework
Jul 4, 2022 – The Trade Desk (NASDAQ: TTD) has announced that iQIYI (NASDAQ: IQ) has implemented Unified ID 2.0 on its international service. The new identifier works in most omnichannel environments, including OTT and CTV.
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The Trade Desk, iQIYI, Doug Choy, Frankie Fu, Advertising, Big Data, Digital TV, Streaming, Worldwide
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