Digital TV News: Eli Heath
Lotame supports data interoperability with Unified ID 2.0 adoption
Jan 18, 2024 – Lotame has announced adoption of Unified ID 2.0 (UID2) technology, pioneered by The Trade Desk, extending its data capabilities to help ensure comprehensive coverage across display, video and CTV.
News categories:
Lotame, The Trade Desk, Eli Heath, Jay Goebel, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
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