Digital TV News: Eric Sorensen

Prime Video has lowest churn rate in North America at 8%
Jun 30, 2024 – Parks Associates has updated its Streaming Video Tracker. Data from the quarterly survey of 8,000 North American internet households shows that Prime Video has the lowest churn rate at 8%.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, North America, Streaming

5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories: Parks Associates, Eric Sorensen, Cable TV, CES2025, Digital TV, Market Research, Satellite, Streaming, USA

Prime Video maintains top position in U.S. subscription video
Oct 31, 2023 – Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

40 million U.S. homes trialed and subscribed to at least one OTT service in H1 2021
Jul 14, 2022 – A study from Parks Associates reveals that 40 million U.S. internet households trialed and subscribed to at least one OTT service in H1 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

Amazon Prime Video penetration at 45% in the U.S.
Apr 7, 2022 – Research from Parks Associates reveals that as of Q3 2021, Amazon Prime Video’s subscriber penetration rate is at 45% of U.S. internet households. In the first quarter of 2021, 77.3 million U.S. households were members of Amazon Prime.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Streaming, USA

55% of U.S. broadband households now own a Smart TV
Feb 10, 2022 – A Parks Associates' whitepaper reports 55% of U.S. broadband households now own a smart TV, pushing the device to be the default platform for streaming content. Consumers are increasingly interested in having all their entertainment available on a single device.
News categories: Parks Associates, Eric Sorensen, Digital TV, Market Research, Smart TV, Streaming, USA

Parks Associates announces 2021's Top 10 US subscription OTT video services
Dec 17, 2021 – Parks Associates has released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm's OTT Video Market Tracker.
News categories: Parks Associates, Paul Erickson, Kristen Hanich, Digital TV, Market Research, Streaming, USA