Digital TV News: Francois Lee
Videology and Tru Optik create addressable reach platform for connected TV
Aug 2, 2017 – Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videology’s platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.
News categories:
Videology, Tru Optik, Aleck Schleider, Andre Swanston, Jason DeMarco, Francois Lee, Advertising, Digital TV, Mobile, Streaming, USA
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