Digital TV News: Gaurav Shirole
Kantar launches industry-wide ad effectiveness measurement platform
Jul 22, 2020 – Kantar has announced Project Moonshot, an industry initiative to assess the impact of advertising. Also being announced are cookie-less measurement partnerships including Dish, Pinterest, Roku, Snap, Spotify and Twitter.
News categories:
Kantar, Jane Ostler, Gaurav Shirole, Itamar Benedy, Nick Lawson, Advertising, Big Data, Digital TV, Worldwide
605 and Research Measurement Technologies measure contextual impact of TV
Apr 11, 2019 – 605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMT’s context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
News categories:
605, Research Measurement Technologies, Ben Tatta, Gaurav Shirole, Bill McKenna, Bill Harvey, Advertising, Big Data, Digital TV, USA
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