Digital TV News: Gerard Broussard
CIMM launches best practices study on combining Smart TV and STB data
May 1, 2020 – CIMM has announced the launch of a study to develop best practices in building large scale, granular data sets to measure all forms of TV viewing by combining the anonymous viewing data from both Smart TVs and STBs.
News categories:
CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA
TVision Insights unveils Quarterly Attention Report for TV and OTT
Mar 21, 2017 – TVision Insights has released its inaugural Quarterly Attention Report. The report showcases U.S. TV and OTT attention data across demographics, commercials, and programming, covering October 1 – December 31 2016.
News categories:
TVision Insights, Pre-Meditated Media, Dan Schiffman, Gerard Broussard, Advertising, Digital TV, Market Research, OTT, USA
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