Digital TV News: Guillermo Fernandez Sanz
Mediasmart launches Audience Targeting & Household Sync technology on CTV
Oct 23, 2020 – mediasmart has launched its Audience Targeting & Household Sync technology on Connected TV (CTV). The technology enables brands to sync CTV ad campaigns with ads on other connected devices in the same household.
News categories:
mediasmart, Noelia Amoedo, Guillermo Fernandez Sanz, Advertising, Digital TV, Streaming, Worldwide
Latest News
- Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
- Airtel adds 29,000 Digital TV subscribers in 4Q 2024
- Samba TV releases State Of Viewership report
- Taiwan's NCC releases 2024 Communications Market Report
- Panasonic considering selling or scaling down TV business
- Disney reports earnings for quarter ended December 28, 2024
- Kudelski announces transformation and cost reductions
- Vodafone TV customers down 69,000 in 4Q 2024
- StackAdapt secures $235m investment
- Intensified competition among streaming services in Sweden
- 46% of U.S. internet households are cord cutters
- World Surf League partners with LTN on live event distribution
- Tubi launches shoppable experience with Shopsense AI
- Paramount and Nielsen sign measurement and analytics deal
- Barb releases Q4 2024 UK SVOD subscription data
- InterDigital initiates patent litigation against Disney
- Charter video customers down 123,000 in 4Q 2024
- Pixalate releases Q4 2024 CTV device market share reports
- Telia adds 125,000 TV subscribers in 2024
- Comcast domestic video subscribers down 311,000 in 4Q 2024