Digital TV News: Hitesh Bhatt
Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories:
Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe
Virgin Media partners with PubMatic to scale FAST advertising
Apr 18, 2024 – PubMatic (Nasdaq: PUBM) has announced a partnership with Virgin Media to enable advertisers to reach UK audiences at scale through premium ad-funded TV content.
News categories:
PubMatic, Virgin Media, Hitesh Bhatt, David Bouchier, Advertising, Digital TV, TV-over-IP, UK
Latest News
- Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
- Airtel adds 29,000 Digital TV subscribers in 4Q 2024
- Samba TV releases State Of Viewership report
- Taiwan's NCC releases 2024 Communications Market Report
- Panasonic considering selling or scaling down TV business
- Disney reports earnings for quarter ended December 28, 2024
- Kudelski announces transformation and cost reductions
- Vodafone TV customers down 69,000 in 4Q 2024
- StackAdapt secures $235m investment
- Intensified competition among streaming services in Sweden
- 46% of U.S. internet households are cord cutters
- World Surf League partners with LTN on live event distribution
- Tubi launches shoppable experience with Shopsense AI
- Paramount and Nielsen sign measurement and analytics deal
- Barb releases Q4 2024 UK SVOD subscription data
- InterDigital initiates patent litigation against Disney
- Charter video customers down 123,000 in 4Q 2024
- Pixalate releases Q4 2024 CTV device market share reports
- Telia adds 125,000 TV subscribers in 2024
- Comcast domestic video subscribers down 311,000 in 4Q 2024