Digital TV News: Horowitz

Increased usage of FAST impacts SVOD and MVPD subscriptions
Aug 19, 2024 – Two in three (66%) U.S. TV viewers are using FAST platforms in a typical month, according to a Horowitz Research report. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Password sharing crackdowns impacting SVOD churn
Apr 10, 2024 – A new report from Horowitz Research sheds light on how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services (SVODs).
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Free, ad-supported streaming takes off in the U.S.
Mar 28, 2023 – Nearly 7 in 10 (69%) TV content viewers in the U.S. use free streaming services at least monthly, a sharp increase from 42% in 2019, according to a recent study from Horowitz.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Estrella Media taps FreeWheel to power its CTV advertising
Dec 14, 2022 – Estrella Media has partnered with FreeWheel to expand its connected TV (CTV) advertising business. FreeWheel will power Estrella's revenue strategy for direct and programmatic monetization.
News categories: FreeWheel, Estrella Media, Katy Loria, René Santaella, Advertising, Digital TV, Streaming, USA

Horowitz releases 'State of OTA 2022' report
Dec 8, 2022 – Horowitz has released its latest State of OTA report. This year, almost two in ten (18%) TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during COVID, during which antenna adoption and usage spiked.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Terrestrial, USA

U.S. streamers now only spend 1 in 3 hours using traditional platforms
Sep 28, 2022 – Horowitz's latest report, tracking the evolution of the TV space, finds that streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, USA

Horowitz sees slight drop in SVOD subscriptions in the U.S.
Apr 27, 2022 – A Horowitz Research study has found a slight drop in subscriptions to SVOD services in the U.S., even as the number of SVOD services has increased over the past few years and as the share of streaming compared to traditional viewing grows.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA

TV content and short-form video both important for Gen Z
Mar 2, 2022 – According to a Horowitz Research study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content. Gen Z split their viewing time rather evenly between long-form and short-form content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide