Digital TV News: Horowitz

U.S. streamers now only spend 1 in 3 hours using traditional platforms
Sep 28, 2022 – Horowitz's latest report, tracking the evolution of the TV space, finds that streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, USA

Horowitz sees slight drop in SVOD subscriptions in the U.S.
Apr 27, 2022 – A Horowitz Research study has found a slight drop in subscriptions to SVOD services in the U.S., even as the number of SVOD services has increased over the past few years and as the share of streaming compared to traditional viewing grows.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA

TV content and short-form video both important for Gen Z
Mar 2, 2022 – According to a Horowitz Research study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content. Gen Z split their viewing time rather evenly between long-form and short-form content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Linear programming lives on as FAST channels make gains in the U.S.
Jul 15, 2021 – Despite the proliferation of subscription streaming services in the U.S. streaming market, ad-supported streaming options continue to gain momentum, according to a Horowitz Research report.
News categories: Horowitz, Adriana Waterston, Advertising, Cable TV, Digital TV, Market Research, Satellite, Streaming, Terrestrial, USA

U.S. consumers feeling pain of streaming service fragmentation
Jun 23, 2021 – According to a Horowitz Research survey, U.S. consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.
News categories: Horowitz Research, Adriana Waterston, Howard Horowitz, Digital TV, Market Research, USA

fuboTV partners with LiveRamp on addressable ad targeting
May 3, 2021 – fuboTV (NYSE: FUBO) is working with LiveRamp to enhance its addressable advertising capability. LiveRamp's products include privacy-safe subscriber file matching, viewership, and measurement with Data+Math.
News categories: fuboTV, LiveRamp, Diana Horowitz, Pamela Duckworth, Advertising, Big Data, Digital TV, Streaming, Subscribers, USA

CTA and NCTA extend STB energy efficiency agreement to 2025
Apr 6, 2021 – The Consumer Technology Association (CTA) and NCTA have announced an extension through 2025 of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Noah Horowitz, Jennifer Amann, Digital TV, Set Top Box, USA

U.S. antenna penetration grows 38% in 2020
Feb 9, 2021 – According to Horowitz Research's State of OTA 2020 study, 40% of U.S. TV content viewers 18+ report owning an antenna, up 29% Y-o-Y. This translates to approximately 48.4 million households with an antenna.
News categories: Horowitz Research, Stephanie Wong, ATSC 3, Digital TV, Market Research, USA