Digital TV News: Iván Markman
Verizon Media offers header bidding-like solution for OTT publishers
Sep 15, 2020 – Verizon Media has launched OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction enables OTT programmatic demand to compete with reserved demand in a real-time auction on a publisher's ad server.
News categories:
Verizon Media, Iván Markman, Advertising, Big Data, Digital TV, OTT, USA, Worldwide
Verizon Media launches TV tune-in attribution with Inscape
Jun 30, 2020 – Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
News categories:
Verizon Media, Iván Markman, Seth Goren, Advertising, Big Data, Digital TV, Smart TV, USA
Ampersand to sell Verizon Fios addressable TV inventory
May 5, 2020 – Ampersand and Verizon Media have announced that Ampersand will serve as the exclusive seller of Verizon Fios' addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory.
News categories:
Verizon Media, Ampersand, Iván Markman, Nicolle Pangis, Advertising, Digital TV, IPTV, Set Top Box, USA
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