Digital TV News: James Rooke

U.S. MVPDs align on terminology for multiscreen TV advertising
Feb 13, 2025 – U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
News categories: Comcast Advertising, Video Advertising Bureau, James Rooke, Jason Wiese, Advertising, Cable TV, Digital TV, IPTV, Satellite, Streaming, USA

Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories: Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA

Comcast Advertising releases annual Comcast Advertising Report
Dec 9, 2024 – Comcast Advertising has released its Comcast Advertising Report, showing that over half of advertisers rank maximizing specific reach and frequency in their TV and video buys as their biggest challenge.
News categories: Comcast Advertising, James Rooke, Advertising, Digital TV, Market Research, USA

Comcast Advertising report reveals how F.A.S.T. is changing the TV advertising landscape
Jul 21, 2022 – Comcast Advertising has released a report highlighting the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
News categories: Comcast Advertising, James Rooke, Amanda Garcia, Advertising, Digital TV, Market Research, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA

Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories: Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA

Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories: Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide

FreeWheel addressable technology unifies linear TV and digital video advertising
Apr 14, 2021 – FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
News categories: FreeWheel, Dave Clark, David Kline, James Rooke, Advertising, Cable TV, Digital TV, Set Top Box, USA

TVision secures $16 million in new funding
Nov 2, 2020 – TVision has announced that it has secured $16 million in new funding, led by SIG Asia Investments. Major corporations, networks and CTV platforms rely on TVision for person-level TV engagement data.
News categories: TVision, Susquehanna International Group, Yan Liu, Ye Li, Advertising, Big Data, USA, Venture Capital