Digital TV News: James Wilhite
OpenRTB 2.6 adds improvements to support CTV pod bidding
Dec 9, 2021 – IAB Tech Lab has released OpenRTB 2.6 for public comment for a 60-day period. The flagship feature of OpenRTB 2.6 is that it enables seamless buying of CTV inventory by introducing structured, dynamic, and hybrid ad pods.
News categories:
IAB Tech Lab, Shailley Singh, James Wilhite, Advertising, Digital TV, Streaming, USA, Worldwide
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