Digital TV News: Jarred Wilichinsky
IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories:
Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, OTT, USA
IAB releases for comment specification to improve video advertising
Apr 23, 2019 – The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.
News categories:
IAB Tech Lab, Dennis Buchheim, Jarred Wilichinsky, Peentoo Patel, Advertising, Digital TV, Media Player, USA, Worldwide
Latest News
- Synamedia launches addressable advertising solution
- Ten carriers in Germany and Austria choose Ocilion for IPTV
- BluTV DTH launches in Brazil on EUTELSAT 65 West A
- Viya TV+ launches in the US Virgin Islands with Mirada
- OTT TV and video revenues at $83 billion in 2019
- 41.4% of TVs in Latin America are Smart
- DISH Network pay TV subscribers down 51,000 in 2Q 2020
- Pirate subscription TV services now a billion-dollar U.S. industry
- PAOK FC OTT platform built with Insys Sport on AWS
- SLING TV in-app guide integrates local OTA channels on LG Smart TVs
- Conviva releases State of Streaming Q2 report
- Stay-at-home providing springboard for French SVOD
- Survata announces enhanced CTV measurement suite
- Ofcom releases Media Nations 2020 report
- RADIO.COM expands connected TV footprint with Vewd
- NAGRA multi-DRM selected for Grupo Express OTT service in Argentina
- V-Nova and NETINT collaborate on MPEG-5 LCEVC transcoding
- ViacomCBS to launch connected video ad platform
- Bell Canada releases Android TV 4K HDR streaming box
- ORS chooses 3SS to deliver simpliTV service in Austria