Digital TV News: Jarred Wilichinsky
IAS builds Connected TV video ad verification solution
Jun 5, 2019 – Integral Ad Science (IAS) has announced a verification solution to validate that CTV video ads are played to completion, fraud-free. During the pilot, IAS integrated with eight US video publishers including CBS Interactive and NBCUniversal.
News categories:
Integral Ad Science, CBS Interactive, NBCUniversal, Lisa Utzschneider, Jarred Wilichinsky, Mike Reidy, Advertising, Digital TV, OTT, USA
IAB releases for comment specification to improve video advertising
Apr 23, 2019 – The IAB Technology Laboratory has released SIMID for public comment, a specification designed to replace VPAID and increase transparency and security, while increasing support for creativity and interactive capabilities.
News categories:
IAB Tech Lab, Dennis Buchheim, Jarred Wilichinsky, Peentoo Patel, Advertising, Digital TV, Media Player, USA, Worldwide
Latest News
- TF1 and M6 enter exclusive merger negotiations
- WarnerMedia and Discovery combine entertainment assets in standalone company
- Global pay TV revenues to drop by $30 billion
- Disney+ ends 1Q 2021 with 103.6 million subscribers
- Nielsen Digital Ad Ratings for Samsung TV Plus inventory
- Altice's a4 deploys CommScope video advertising solution
- DTG publishes 'State of the Nation' report
- TiVo to acquire MobiTV assets from Chapter 11
- Liberty Latin America deploys Velocix video streaming platform
- FTTH/B now passes more than half of homes in EU39
- Setplex to power TV Cabo São Paulo OTT service
- Irdeto joins AWS Media & Entertainment initiative
- TiVo ad inventory available through Xandr
- Proximus integrates Prime Video app into latest Android TV box
- HbbTV releases updated Test Suite and Test Descriptions
- Switch Media to provide OTT service for Solomon Telekom
- Amino bids for MobiTV
- Global SVOD subscriptions to grow to 1.5 billion by 2026
- Amagi ad solutions increase revenue at Cinedigm
- Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting