Digital TV News: Jason Fairchild

tvScientific granted patent for TV outcome optimization technology
Aug 20, 2024 – tvScientific has announced the approval of a continuation of its patent for technology that automatically optimizes TV advertising to meet advertiser-declared outcome goals.
News categories: tvScientific, Jason Fairchild, Advertising, Digital TV, Patent, USA

NBCUniversal launches Peacock Ad Manager with tvScientific
Apr 29, 2022 – NBCUniversal has announced a partnership with tvScientific to launch Peacock Ad Manager, a self-service ad buying platform with full-funnel attribution measurement. Peacock Ad Manager givse advertisers access to the full breadth of NBCUniversal’s streaming portfolio.
News categories: tvScientific, NBCUniversal, Jason Fairchild, Krishan Bhatia, Advertising, Digital TV, Streaming, USA, Worldwide

Magnite and tvScientific launch performance CTV program
Jun 9, 2021 – Magnite and tvScientific have announced a program to connect CTV publishers with a new class of TV buyers, digital-first performance marketers that have not traditionally engaged in CTV advertising.
News categories: Magnite, tvScientific, Todd Randak, Jason Fairchild, Advertising, Digital TV, Streaming, USA