Digital TV News: Jeremi Gorman
DoubleVerify to authenticate ad quality for Netflix
Oct 13, 2022 – DoubleVerify (NYSE: DV) has announced that Netflix will use its technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic.
News categories:
DoubleVerify, Netflix, Mark Zagorski, Jeremi Gorman, Advertising, Digital TV, Streaming, USA, Worldwide
IAS to measure ad performance for Netflix
Oct 13, 2022 – Integral Ad Science (Nasdaq: IAS) has been selected by Netflix (Nasdaq: NFLX) as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.
News categories:
Integral Ad Science, Netflix, Lisa Utzschneider, Jeremi Gorman, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
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