Digital TV News: Jesse Redniss
U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories:
VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA
WarnerMedia launches content innovation lab
Jan 22, 2019 – WarnerMedia has announced plans to launch the WarnerMedia Innovation Lab, an incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses.
News categories:
WarnerMedia, John Stankey, Jesse Redniss, 5G, Advertising, Big Data, Digital TV, Smart Home, USA, VR
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