Digital TV News: Julia Johnston
Comscore TV viewing data used to predict advertising audience decline
Jan 16, 2020 – Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
News categories:
Comscore, Syracuse University, Julia Johnston, Beth Egan, Advertising, Big Data, Digital TV, Market Research, USA
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