Digital TV News: Karthik Rao

Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories: Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

Nielsen launches The Media Distributor Gauge
May 14, 2024 – Nielsen has launched The Media Distributor Gauge, a cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
News categories: Nielsen, Karthik Rao, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen renews audience data license deal with Comcast
Jul 20, 2023 – Nielsen has agreed a license renewal with Comcast that will expand its use of Comcast's return path data (RPD) in its national and local TV and cross-media measurement services.
News categories: Nielsen, Comcast, Karthik Rao, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Nielsen's U.S. TV audience measurement receives MRC accreditation
Apr 17, 2023 – Nielsen has met Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only such provider to be accredited by the MRC.
News categories: Nielsen, Media Rating Council, Karthik Rao, Advertising, Big Data, Digital TV, USA

Nielsen ONE Ads launches in the U.S.
Jan 4, 2023 – Nielsen has announced the availability of Nielsen ONE Ads. Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
News categories: Nielsen, Karthik Rao, Advertising, Digital TV, USA

Next phase of Nielsen ONE Alpha unveiled
Jun 15, 2022 – Nielsen (NYSE: NLSN) has revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.
News categories: Nielsen, Karthik Rao, Advertising, Big Data, Digital TV, USA

Nielsen to launch unified cross-media measurement in Q4 2022
Dec 8, 2020 – Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
News categories: Nielsen, Karthik Rao, Doug Ray, Adam Gerber, Daryl Lee, Advertising, Big Data, Digital TV, USA

Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories: Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide