Digital TV News: Karthik Rao

Nielsen's U.S. TV audience measurement receives MRC accreditation
Apr 17, 2023 – Nielsen has met Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only such provider to be accredited by the MRC.
News categories: Nielsen, Media Rating Council, Karthik Rao, Advertising, Big Data, Digital TV, USA

Nielsen ONE Ads launches in the U.S.
Jan 4, 2023 – Nielsen has announced the availability of Nielsen ONE Ads. Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
News categories: Nielsen, Karthik Rao, Advertising, Digital TV, USA

Next phase of Nielsen ONE Alpha unveiled
Jun 15, 2022 – Nielsen (NYSE: NLSN) has revealed the next phase of its Nielsen ONE Alpha cross-platform measurement solution that brings together the power of audience measurement with advanced audience and outcomes measurement to support an ad campaign from end-to-end.
News categories: Nielsen, Karthik Rao, Advertising, Big Data, Digital TV, USA

Nielsen to launch unified cross-media measurement in Q4 2022
Dec 8, 2020 – Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
News categories: Nielsen, Karthik Rao, Doug Ray, Adam Gerber, Daryl Lee, Advertising, Big Data, Digital TV, USA

Nielsen upgrades digital measurement methodology
Jul 21, 2020 – Nielsen has announced sweeping changes to its digital measurement methodology. The new methodology will be rolled out in phases to ensure continuity of measurement for its clients, beginning in early 2021.
News categories: Nielsen, Karthik Rao, Mainak Mazumdar, Advertising, Big Data, Digital TV, USA, Worldwide