Digital TV News: Keith Kryszczun
Cadent to automate addressable advertising for Liberty Global across Europe
Jan 5, 2021 – Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
News categories:
Cadent, Liberty Global, Keith Kryszczun, Pieter Vervoort, Sam Tomlinson, Advertising, Digital TV, Europe, Ireland
Latest News
- Interactive TV news channel unveiled by ROXi and Sinclair
- Spideo and OTTera unveil personalisation collaboration at NAB Show 2024
- Amagi integrates Intertrust DRM for FAST services
- Vantiva has shipped 22 million Android TV set-top boxes
- Newsmax launches subscription-based app with 24i
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024
- Red Bee Media provides WWTV program and schedule data to REELZ
- WISI Communications initiates restructuring in self-administration
- Eutelsat distributes LGCC TV channel to Europe and MENA via satellite
- Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
- Sinclair launches 'Broadspan' datacasting platform
- U.S. households report consuming 43.5 hours of video per week
- A1 Group brings Netflix to six more group countries
- Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
- Amagi and Argoid AI drive TV program scheduling automation
- KERV and Magnite programmatically deliver AI-powered interactive video ads
- NPAW unveils AI companion for accelerated issue resolution
- Amagi and AD Digital launch MAVTV Brasil FAST channel
- Password sharing crackdowns impacting SVOD churn