Digital TV News: Krishan Bhatia
NBCUniversal expands addressable footprint via Charter partnership
Feb 25, 2021 – NBCUniversal has announced an advertising agreement with Charter Communications that will expand its U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest.
News categories:
NBCUniversal, Charter Communications, Krishan Bhatia, David Kline, Advertising, Cable TV, Digital TV, USA
FreeWheel unifies decisioning for direct sold and programmatic advertising
Apr 14, 2020 – FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
News categories:
FreeWheel, NBCUniversal, The Trade Desk, Dave Clark, Krishan Bhatia, Brian Stempeck, Advertising, Big Data, Digital TV, USA
OpenAP Market audience-based advertising platform launched
Oct 8, 2019 – OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, has launched OpenAP Market, a marketplace that offers video advertising inventory and audience-based buying across the largest collection of digital and linear TV programming.
News categories:
OpenAP, David Levy, Meredith Brace, Krishan Bhatia, John Halley, AJ Kintner, Advertising, Big Data, Digital TV, USA, Worldwide
FOX, NBCUniversal, and Viacom unveil OpenAP 2.0
Apr 25, 2019 – FOX, NBCUniversal, and Viacom have unveiled OpenAP 2.0, expanding the audience platform into a centralized video marketplace with workflow automation for national linear and long-form digital video, developed in collaboration with Accenture and FreeWheel.
News categories:
Viacom, NBCUniversal, FOX, John Halley, Sean Moran, Krishan Bhatia, Linda Yaccarino, Meredith Brace, Marianne Gambelli, Advertising, Big Data, Digital TV, USA
FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems
Jan 31, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory.
News categories:
FreeWheel, NBCUniversal, Dave Clark, Krishan Bhatia, Advertising, Digital TV, USA
NBCUniversal to license its Audience Graph to OpenAP
Apr 19, 2018 – NBCUniversal, Fox, Turner and Viacom have partnered to focus on new platforms for automated buying, advanced formats and cross-platform measurement and currency. The combination will join NBCUniversal’s data capabilities with OpenAP’s standardized data sets.
News categories:
NBCUniversal, Fox, Turner, Viacom, Krishan Bhatia, Joe Marchese, Advertising, Big Data, Digital TV, USA
Wicket Labs unveils audience insights platform
Oct 10, 2017 – Wicket Labs has introduced Wicket Scorecard to enable media and entertainment companies to automatically see, measure and predict video customer usage and growth for their direct-to-consumer subscription businesses.
News categories:
Wicket Labs, Madrona Venture Group, Marty Roberts, Ian Blaine, Big Data, Digital TV, OTT, USA, Worldwide
Latest News
- Bitmovin raises $25 million of Series C funding
- SoftAtHome deploys Disney+ on Orange France STBs
- ZEASN announces content monetization partners for WhaleLive
- Bitcentral enables Dynamic Ad Insertion for Cowles Broadcasting on NewsON
- GTPL Hathway digital CATV subscribers at 7.5 million
- SpotX expands privacy-compliant CTV audience data tools
- Stoneroos improves set-top box UI for Delta and Caiway
- Hologram dining experience opens in London and Edinburgh
- VTR selects Media Distillery recording time correction technology
- Nilesat chooses ATEME video processing for two projects
- Facebook Watch TV app available for Vewd-enabled devices
- Western Europe to have 234 million SVOD subscriptions in 2026
- Kublai GmbH to complete takeover of Tele Columbus
- SITI Networks launches apps and Android TV STB with Nagra
- FreeWheel addressable technology unifies linear TV and digital video advertising
- Plex raises $50 million from investor Intercap
- Crackle app launches on Xfinity X1 and Xfinity Flex
- Research suggests CTV ads more effective than linear
- Mowies optimizes cloud streaming workflow with Harmonic
- Mola TV taps Viaccess-Orca to monetize EPL video streaming