Digital TV News: Marco Parente
Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories:
Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
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