Digital TV News: Marija Masalskis

Synamedia updates ad platform and adds Index Exchange partnership
Sep 7, 2023 – Synamedia has unveiled updates to its Synamedia Iris advertising platform that expand campaign formats and increase monetisation options. A partnership with Index Exchange connects Iris customers with global advertisers.
News categories: Synamedia, Index Exchange, Scott Kewley, Marija Masalskis, Advertising, Digital TV, IBCShow, Worldwide

Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories: Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA