Digital TV News: Media Rating Council
MRC finalizes Digital Video Ad Measurement Guidelines update
Jun 29, 2018 – The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.
News categories:
Media Rating Council, George W. Ivie, Advertising, Digital TV, Streaming, USA, Worldwide
Media Rating Council issues Digital Audience-Based Measurement Standards
Dec 7, 2017 – The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
News categories:
Media Rating Council, George W. Ivie, Advertising, Big Data, USA
Adobe Announces Integrated Video Publishing, Advertising and Analytics Platform
Feb 27, 2012 – Adobe Systems (NASDAQ:ADBE) has unveiled the industry's first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices.
News categories:
Adobe Systems, Advertising, MWC24, Streaming
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